Pop sensation Justin Bieber has publicly expressed his pride and support for his wife, Hailey Bieber, following the monumental $1 billion acquisition of her skincare brand, Rhode, by e.l.f. Beauty. The deal, announced on May 28, 2025, marks a significant milestone in Hailey’s entrepreneurial journey.
Hailey, who founded Rhode in 2022, will continue to play a pivotal role in the brand’s future as Chief Creative Officer and Head of Innovation. She will also serve as a strategic advisor to e.l.f. Beauty, ensuring the brand’s vision and ethos remain intact .
Justin showcased his admiration by sharing Hailey’s announcement on his Instagram Story, accompanied by a heartfelt message: “Proud is an understatement. Watching you build Rhode from the ground up has been nothing short of inspiring. Here’s to many more milestones ahead.”
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The acquisition deal comprises $600 million in cash, $200 million in e.l.f. stock, and an additional $200 million contingent on Rhode’s performance over the next three years . With Hailey holding a 51% stake in the company, her gross earnings from the sale could exceed $500 million, potentially surpassing Justin’s estimated net worth of $300 million .
Rhode’s rapid ascent in the beauty industry, achieving over $200 million in net sales within three years, underscores Hailey’s business acumen and the brand’s resonance with consumers .
As the Biebers celebrate this significant achievement, fans and industry insiders alike commend their mutual support and the harmonious blend of their personal and professional lives.
